Direct mail is an integral part of ServiceMaster’s marketing strategy with millions of mailers produced and delivered annually. Prior to partnering with InnerWorkings, ServiceMaster sourced its work through a small supplier base resulting in high printing costs and inconsistent production standards which were negatively impacting quality and brand compliance.
InnerWorkings successfully executes more than 150 million targeted and time sensitive direct mail pieces annually enabling ServiceMaster to distribute its campaigns more strategically. This has reduced the Company’s direct printing costs by more than 11%. InnerWorkings and ServiceMaster rapidly expanded their relationship since 2005 to include more than 30 print product categories as well as value-added services including data management, warehousing, distribution and fulfillment.
"The InnerWorkings team is a pleasure to work with, they are consummate professionals who are experts in the print procurement/management field," said Mark Allen, Vice President, Enterprise Marketing at ServiceMaster. “They have met and exceeded commitments during the course of our relationship. We have benefited as a result of their expertise from a cost as well as process improvement perspective."